2 years ago
Advertising isn’t dead or dying: smart advertising isn’t dying. The days of creating a television commercial, sending out the film and sitting back to wait for the results that rush in are clearly long gone… Smart, engaging advertising solutions have always ruled the roost, the reality is that now they aren’t an optional extra. You could also argue that not every agency out there knows how to produce them and that a few years ago our new breed of media agencies thrived primarily by fanning the flames of client apprehension just like alarmist environmentalists.
»“Guess what? The sky isn’t falling”, Sudeep Gohil of Droga5 (via alexjcampbell)
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